There is always a risk involved with air races and airshows. Owners may modify the aircraft to increase their air speed or efficiency. Or, the pilots are performing crowd-pleasing stunts with vintage aircraft.
It is hard not to smile when you spot a plane flying high overhead, pulling an ad banner. For some of us, there may be a flicker of curiosity about how the process works, but we soon just watch in wonder. It's cool. Who cares if it's effective -- it's cool.
The July 4 crash landing of a Piper "Super Cub" trailing a banner on a Carlsbad, California, beach resulted in one injury, and the injured boy has made a full recovery. The pilot was able to land relatively safely after the plane's engine stopped, but the underlying cause of the accident is still unknown.
An accident in California calls attention to an often overlooked aviation risk: advertising banners. A 12-year-old was injured on the Fourth of July when a Piper PA-18 towing an advertising banner made an emergency landing on a busy beach. Authorities said the plane flipped over right before it crashed into the water not too far from the boy; the propeller or another part of the plane struck him in the head.